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Essentially I said this: there is no "template" for writing pitches. As an editor, though, I would never hire someone who couldn't boil their story into one sentence with a paragraph, maybe two. There's not really an excuse for a writer to *not* do that as it is our craft :)
Sentence: The fiscal collapses in the American news industry can be reduced to the worship of news-making over the financial incentives of fine American storytelling.
Pitch: This story begins in the Washington D.C. Scripps-Howard newsroom during Barack Obama's inauguration and proceeds through my hiring and firing at the St. Louis Beacon; exodus in the blogosphere; and arrival in the Google News search via The Huffington Post. It will be written in the tradition of fine American storytelling, offering historical & procedural analyses of news-making & storytelling en route to the conclusion that great storytellers create followings that in 2009 have and can finance news-making.
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That's what I would do to fix it up. Add some concrete details to the pitch graf that allow you to make the broader argument (which is the last sentence in that pitch)